Synthetic happiness

If someone said you could ‘manufacture’ utility (or the ‘happiness’ gained from consuming a good) without actually consuming it, would you believe them? If all of us had this ability, what would happen to the global economy?

Psychologist Dan Gilbert talks about synthetic happiness, and how paraplegics and lottery winners can both become equally happy after a set time. He also describes a series of experiments based on how being given a reversible choice can dramatically change our happiness levels, and provides evidence on how all of us can manufacture happiness.

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