“Why are our obsessions never the things we’re best at?”

By obsessing over that which we aren’t any good at, are we operating inside our individual PPFs? Or is our obsession beneficial in that it promotes an increase in productivity in that activity?
I know, the relevance to economics appears a bit far-fetched… But the article is brilliant!

http://m.bbc.com/news/magazine-29657506?print=true

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