Old Spice Advertising Success!

Advertising is one of the great ways of shifting out demand i.e increasing quantity demanded for a good. This in turn could increase sales revenue, assuming the P.E.D is elastic (which you could justify with the large amounts of substitutes for body care products). Old spice is here to show you how to pursue a successful campaign!

Here’s an article discussing the success rate of the campaign, which increased sales figure by 107%!

marketing lessons

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